What’s the real benefit of our mutuality to our customers? That was the big question on the minds of The Exeter.
They wanted help to identify the answer, articulate it succinctly and let the statement inform the development of a new, ownable visual language that worked on and offline. And then they wanted help designing and building a new web presence and a suite of core literature.
As a mutual, The Exeter don’t have shareholders. So instead of paying dividends, they invest their capital in the things that really matter to their customers, i.e. quality of service, quality of the products, claims experience, and keeping premiums affordable.
This led us to the observation that the needs of customers and advisers’ simply matter more to the Exeter and the positioning ‘YOU MATTER MORE’ was born.
We then set about developing an ownable visual language that reinforced this customer-centric thought.
The project culminated in the design and launch of a new customer and adviser facing website, supported by an entire suite of product literature.
