The Exeter had recently commissioned research into the financial resilience of the self-employed in the UK. The report shone a spotlight on the low levels of savings amongst these workers and the financial consequences of them being too ill to work.
Space were asked to package the research in a way that engaged financial advisers and helped them understand that self-employed workers should be viewed as a primary audience for income protection.
First, we needed a name. As the basic premise of the research was that self-employed workers are not financially prepared for a long-term illness, we simply called the research paper ‘Ill Prepared 2020’.
Dry pages of data were turned into rich infographics, and our writers created a clear and concise messaging hierarchy. All of which made it easy for advisers to digest the high-level findings. And it’s all wrapped up in the unique and engaging visual language of The Exeter brand which we also had the pleasure of creating.
