Bequest is a new name in the life insurance market. Selling direct to customers, it’s on a mission to make life cover simple to understand and buy.
With this in mind, the brand needed a website and marketing campaign that set itself apart from traditional insurers with an instantly recognisable visual language and tone of voice that communicated the benefits of life cover in a friendly, accessible way.
We created a brand visual language full of charm, where simple characters were used to bring the benefits of life cover to life and clearly explain the decisions that need to be made.
We also designed and built a quick quote interface that enabled users to slide to their desired amount of cover and receive an estimated monthly premium in real time.
The whole experience is designed to support the brand positioning of ‘Life cover. Simply done.’
