BNP Paribas Asset Management’s teams of experts constantly analyse economies, industries, and business models to better understand the direction of financial markets.
The challenge they faced was how best to share this intellectual property with clients to build brand awareness, showcase their capabilities, and ultimately help their clients make better-informed investment decisions.
Space was commissioned to design a dedicated online knowledge centre which we named Viewpoint.
At the heart of the solution is a site user experience designed around how investors think. Therefore, content is structured around four categories: 1. Front of mind (current issues moving the markets)
2. Portfolio perspectives (views on investment strategies and asset allocation) 3. Forward thinking (views on the trends shaping the future), and 4. Investor essentials (regular outlooks and reports).
Viewpoint was also designed to work across mobile, tablet, and desktop. And is also available to download as an app.
