SITE ARCHITECTURE
Lloyds Private Banking is a specialist service for high net worth customers. In recent years they have enhanced their offer and now not only provide a personal banking experience but also access to a wide range of experts who can advise their clients on all aspects of their wealth.
The existing website simply hadn’t kept pace with the business strategy. So, Lloyds Private Banking turned to Space for help to articulate their proposition and create a new site and navigational structure that clearly communicated the entire offer to prospective clients.
The solution needed to comply with existing Lloyds group design principles so the new experience could fit seamlessly into a wider group website.
Interviews were conducted with stakeholders from each service offering to fully understand the value they bring to clients and their differing eligibility criteria. Common to all services was a focus on building a personal relationship with each client. This led us to the overarching proposition of ‘Relationship-led banking.’
We then produced detailed wireframes to enable us to test messaging, tone of voice, site navigation, and page structures with focus groups. Once our thinking was validated, we produced fully designed visuals and handed all creative assets over to the Lloyds development team to build.
SITE ARCHITECTURE
WIREFRAMES
