Goodbody is one of Ireland’s leading financial brands, with a heritage spanning 150 years. Its renowned expertise is sought after by individuals, wealthy families, corporations, institutions, and intermediaries.
Serving these key audiences, Goodbody offers a comprehensive range of services, including wealth management, investment banking, asset management, and private capital.
Our challenge was to revitalise the brand—developing a clear positioning, a compelling visual identity, and a new website that resonated with all audiences while meeting the diverse needs of every division within the business.
Goodbody takes pride in its unwavering commitment to every client’s success. This dedication is captured in the brand’s new promise: At your side. On your side.
To bring this to life, we introduced a bold photographic style that reinforces Goodbody’s client-centric approach, alongside a confident new tone of voice and a refreshed brand colour palette.
The first expression of the revitalised brand was a new website, designed around key audience groups and showcasing Goodbody’s expertise and services.
The launch was supported by a strategic on and offline advertising campaign, reaffirming Goodbody’s position as one of Ireland’s most trusted advisory firms.
