Markel International is a global provider of business insurance, specialising in specific sectors such as charity, pharmaceuticals and care. But it’s all too easy to be considered as just another business insurance provider.
So how could we convince businesses that more generic policies just weren’t good enough, and make Markel’s unique offering come to life?
The devil, as is often the case, was in the detail. With an insurance policy from Markel International, the wording is specifically written to make sure the policy covers the unique risks that a business in a particular sector is exposed to.
So we created an advertising campaign that spoke directly to those different sectors, featuring relevant objects casting a shadow of the hidden risks they might face.
We paid off every advertisement with the line “Why risk going anywhere else?” Because, put simply, if a business doesn’t have a specialist policy, they really are taking unnecessary risks. And that’s where Markel International can make all the difference.
